We bring a proven process flow, online marketing strategy, and best in class technology. The "why us" question hinges on the cost/benefit analysis of creating this technology, along with the trial and error process needed to perfect the strategy. Technology is a simply a tool, its how you deploy the tool that makes the difference. Why not take an existing best of breed POS technology, add  seasoned mortgage professionals who have implemented, tested and originated true online loans and support that with your powerhouse loan platform that exists today.

 

We think in terms of strength. A company stands to see more gain, more growth, more efficiency when you let that company deal directly in their strengths. You have the existing infrastructure to support a true online loan experience for the consumer, you just need the roadmap. We bring that roadmap. We have been heavily invested in time, money and thought in regards to true online lending since late 2009. Our hands on experience comes from proof of concept testing, data analysis that refined marketing efforts and constant research on the behavior trends for the online consumer. This is true "boots on the ground" interaction. The majority of management in mortgage companies today come from the call center/direct advertising methods of origination. We bring a whole new way to originate a loan. One that taps a completely different market. It requires a paradigm shift in thinking about the mortgage origination process.

 

So the question of why NewLend is in large part a philosophical one: Is your company working in your strengths by building technology or would you be better served using a third party and use our proven system to drive more loans towards your company so you can focus time/resources on what you do best.

 

We bring to the table a dynamic retail loan channel that can supplement existing origination channels. A channel that is available 24/7 and more importantly a channel that meets the needs of todays online consumer. Your speed to market would be drastically increased with NewLend driving this project forward.